Follow a campaign end to end
Look up any campaign and see its channels, schedule, spend, reach, leads, views and clicks in one view, trended over time rather than pulled report by report.
Campaign and audience analytics for CAMP and Marketing 360
See how a campaign performed, who it actually reached, and what its targeting was built from.
CAMP Insights is a web application for the marketing, campaign and analytics teams that run campaigns on CAMP and Marketing 360. Campaign records, audience definitions, creative assets and performance results normally arrive as separate exports that somebody has to line up by hand. CAMP Insights loads them on a schedule, reconciles them into one model, and turns them into something you can ask a question of.
Sign in and you can look up any campaign, follow it through to the audience it was sent to, see how that audience was built, compare it against the rest of the portfolio, and find where the numbers stopped making sense. The same analysis is available to AI assistants through the CAMP MCP server, so an agent works from the data itself rather than from a summary of it.
CAMP Insights is an internal application: accounts are added by an administrator, there is no public sign-up, and signing in with an account that has not been added will say so rather than letting you in.
Six things that each used to mean a manual export and a spreadsheet.
Look up any campaign and see its channels, schedule, spend, reach, leads, views and clicks in one view, trended over time rather than pulled report by report.
Every audience with the method it was built from — a SQL rule, an uploaded list, a filter or an AI suggestion — and the overlaps, inclusions and exclusions between audiences, so reach can be checked before the budget is committed.
Rank campaigns on whichever measure the question calls for, and compare like with like across channels, products and periods instead of holding two reports side by side.
Campaigns, audiences, creatives, channels and customer attributes are linked as a graph, which is what makes "what else did this segment respond to?" a question with an answer.
Which Marketing 360 attributes real targeting depends on, which have never been used once, and which campaigns would be affected if one of them changed — a view neither source system offers.
The CAMP MCP server exposes the same analysis to AI assistants over the Model Context Protocol — 52 tools, 6 resources and 14 prompts on a version-checked contract — so an agent can investigate a campaign properly instead of guessing.
Three steps, and the third one is optional.
Campaign, audience, creative and performance extracts from CAMP and Marketing 360 are ingested on a schedule and joined into a single model, so a campaign, the audience it targeted and the results it produced are one record instead of three files.
Sign in with your Google account and use the dashboard to search, filter, compare and drill in — from the whole portfolio down to one campaign's audience definition, and back out again.
Connect an assistant to the CAMP MCP server using an API key issued from inside the application, and it runs the same analysis against the same numbers, under the same access rules.
CAMP Insights uses Google as its only sign-in method, so there is no separate password to manage and access can be revoked centrally. We ask for the minimum needed to know who you are and to check that you are on the access list — the openid, email and profile scopes, and nothing beyond them.
How that information is stored, how long it is kept and how to have it removed is set out in full in our Privacy Policy.
CAMP Insights' use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
No access to Gmail, Drive, Calendar, Contacts, Photos or any other Google service. CAMP Insights reads nothing from your Google Account beyond the basic profile above, and that information is never sold, never shared with advertisers and never used to train a model.
Marketing, campaign and analytics teams working inside CAMP — and the AI agents they delegate to. CAMP Insights is not a public service and has no self-service sign-up. An administrator adds a Google account to the access list, and removing it takes effect on that account's next request.
If you need access, ask whoever runs your CAMP workspace. CAMP Insights is operated by Infinitas by Krungthai.